Image policy
No photographs. Every picture on MacIQ is a drawing the site makes from a figure it has a source for, and this page says what that drawing claims and what it does not.
What is on the site
One technical drawing per Mac, and nothing else. The drawing is an outline at Apple’s own published dimensions — the height, width and depth from the model’s Tech Specs page, the same three figures the Dimensions row on the Mac’s page cites — drawn to scale, with the figures called out beside it. 98 of the 100 Macs in the catalogue have a sourced Dimensions row that Apple’s pages do not contradict, and so have a drawing; a Mac without one renders no picture at all rather than a placeholder.Not drawn: Mac Pro (2019) and Mac Pro (2023). Apple’s pages print their width and depth the other way round, so any outline would show a size the sources do not establish.
The drawing states exactly what we have a source for. The corner rounding is a drawing convention, not a measurement, and the note under every drawing says so. Nothing else is drawn: no keyboard, no notch, no camera, no logo, no port. Those are Apple’s design, and a rectangle at a published dimension is a fact where a drawing of a MacBook’s lid would be a copy of somebody’s trade dress.
On a comparison, the two outlines are superposed at one scale, which is the one difference between two Macs that no table conveys. On a catalogue card the outline sits at the same scale as every other card’s, so a 16-inch Pro is visibly larger than an Air without anyone holding two spec tables side by side.
Why no photographs
A press photograph is somebody else’s picture of somebody else’s product, used on their sufferance. Some sites in the IQ Labs family carry manufacturers’ press images, credited and without a licence, and say so on their own image policy pages. MacIQ launched without them and intends to stay that way: the drawing is the one picture of a Mac the site can make a claim about, and a page that needs nothing it does not own cannot be asked to take anything down.
The social card for every page is the site’s own wordmark, rendered at build time from the stylesheet’s tokens. It is a picture of us, which is the only picture the site can honestly put on a card.
If something is wrong
If a drawing does not match the Dimensions row it was built from, that is our error; the source linked beside the row is the place to check. Write to hello@maciq.app; the contact page says what to send.